Success Stories
SeeClickFix
A pivot from an ad-funded local government accountability tool to a SaaS-based resident quality of life tool (now paid for by cities) required a radical repositioning
Prospects quickly came to see SeeClickFix as a trusted guide via educational content, webinars, success stories and scenario-based sales presentations
Grew revenue 35% year over year for 3 years culminating in a successful exit via acquisition
“I loved sparring with Steve. He’s a champion of the customer and quickly grasped our product vision, buyers’ needs, and competitors in a way that helped us to communicate value to our prospects.”
Comcate
Following a decade of success Comcate’s technology stack needed a refresh as did its marketing which was feature-centric vs. problem-centric
Because Comcate operated in a crowded space, we started with a positioning exercise to understand who the company was ideally suited to serve.
From there, we executed an education heavy content strategy that tapped into adjacent subject matter experts to build trust and tap into new audiences
Monthly booked meetings jumped by more than 30% with prospects going into calls already knowing and wanting the value that Comcate represented
“Steve is a talented individual. He possesses a rare blend of intelligence and empathy. This combination is truly hard to find, yet so critical to ensure success in today’s challenging digital landscape.”
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